Creative Advertising

For a street walker like me, the street signs are always the main draw. Listening to music while walking is dangerous, the traffic is just too intense. While on the road my mind is constantly on. So when in the sea of Chinese characters there is some English, it jumps out at me. The small points catch my eye.

Some are simple spelling mistakes, like in this one where the "G" and "C" are pretty close.

Others show marketing savvy, like this one. The older sign(in blue lettering, white background) correctly spells "PLAYERS" while the newer sign(in white lettering, blue background) spells it "PLRYERS" on purpose. The misspelling catches the eye and has a certain flash. This is a video gaming establishment.

Using a high class name means you are high class. What "Champagne" has to do with dentistry is a mystery. (In Taiwan, with it's National Health Plan, dental care is included, but of course that would be government meddling in the US.)

This girl is not sixty years old, but she certainly is sexy.

The next two images are for a marketing campaign to sell sign space. The message is wrong for the picture, the implication is that with advertising you can say anything you want. In the first one, the sign says: "This is a Horse!", of course it is a deer.

In this next one, it says this is an American Blue Deer, but it is a moose.

I think, mistakes are usually just incompetence, but sometimes there really is a conspiracy.